Managing addressable asset campaigns across multiple devices

Abstract

An addressable asset system ( 100 ) includes user equipment devices (UEDs) ( 102 ), a cloud decisioning system (CDS) ( 106 ) and a business data management system (BDMS) ( 108 ). The BDMS ( 108 ) collects information that is used by the CDS ( 106 ) to manage delivery of assets by the UEDs ( 102 ). In an exemplary network architecture, the CDS ( 106 ) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED ( 102 ) by a digital content management (DCM) system ( 110 ) and certain assets are separately delivered to the UED ( 102 ) by the asset download network (ADN) ( 112 ). This allows the CDS ( 106 ) to remain independent of the network of the UED ( 102 ) such that the CDS ( 106 ) can operate across networks.

1 - 62 . (canceled) 
     
     
         63 . A method of delivering addressable assets to users using communication media including broadcast media, wherein each user is associated with a set of UEDs, each UED of the set of UEDs remote from and in operative communication with an asset decisioning system, the method comprising:
 transmitting an indication from a first UED of a first set of UEDs associated with a first user of the users, the indication indicative of the first UED playing a first asset of a first asset set, wherein the indication is transmitted such that the asset decisioning system updates user impression information associated with the first asset, the user impression information representing a level of fulfillment of campaign specification information for the first asset in relation to the first user; and   receiving a playlist at a second UED of the set of UEDs associated with the first user that instructs the second UED to play a second asset of the asset set, the same as or different than the first asset, based on a determination at the asset decisioning system that the user impression information satisfies the campaign specification information,   wherein the asset decisioning system is configured to compare the updated user impression information with the campaign specification information for the first asset to determine that the user impression information satisfies the campaign specification information and one of said first and second UEDs is operative to play a respective one of said first and second assets in connection with playing programming of a broadcast network.   
     
     
         64 . The method of  claim 63 , further comprising before the receiving:
 storing the second asset of the first asset set at a memory structure of the second UED, wherein the second asset is selectively stored at least partially based on an instruction received at the second UED to store the second asset of the first asset set.   
     
     
         65 . The method of  64 , wherein the second UED receives the playlist based on the assets stored at the memory structure of the second UED. 
     
     
         66 . (canceled) 
     
     
         67 . The method of  claim 63 , further comprising:
 transmitting audience feedback information from the first UED indicative of user interaction with the first UED during the playing of the first asset.   
     
     
         68 .- 71 . (canceled) 
     
     
         72 . The method of  claim 63 , wherein the asset decisioning system is configured to:
 obtain, from asset providers, decisioning information for assets, the decisioning information identifying target audiences for the assets; and   obtain audience classification information for users, the audience classification information including at least one classification parameter.   
     
     
         73 . (canceled) 
     
     
         74 . The method of  claim 72 , wherein the first asset set comprises assets for which the corresponding decisioning information matches the audience classification information of the first user. 
     
     
         75 . (canceled) 
     
     
         76 . The method of  claim 63 , wherein the second UED accesses the second asset via a computer-based content exchange remote from the asset decisioning system. 
     
     
         77 . (canceled) 
     
     
         78 . The method of  claim 76 , wherein the computer-based content exchange involves an IP-based data network. 
     
     
         79 .- 81 . (canceled) 
     
     
         82 . The method of  claim 63 , wherein the campaign specification information includes a frequency of delivery parameter, the frequency of delivery parameter indicative of a maximum impression count corresponding to a number of instances the user views the first asset within an identified period, the user impression information representing a level of fulfillment of the campaign specification information in relation to the frequency of delivery parameter based at least partially on the time of delivery of the first asset by the UED. 
     
     
         83 . The method of  claim 63 , wherein the campaign specification information includes a minimum time interval parameter, the minimum time interval parameter indicative of minimum time period between the instances of the user viewing the first asset within the identified period, the user impression information representing a level of fulfillment of the campaign specification information in relation to the minimum time interval parameter based at least partially on the time of delivery of the first asset by the UED. 
     
     
         84 . The method of  claim 63 , wherein the playlist instructs the second UED to play the first asset of the asset set if and only if the user impression information is less than a maximum viewing parameter associated with the campaign specification information, the maximum viewing parameter representing a predetermined level of instances for which the first asset is scheduled for playing across the first set of UEDs associated with the first user. 
     
     
         85 .- 106 . (canceled) 
     
     
         107 . A communication system for delivering decisioning assets to users using communication media including broadcast media, wherein each user is associated with a set of UEDs, each UED of the set of UEDs remote from and in operative communication with an asset decisioning system:
 a first UED of a first set of UEDs associated with a first user of the users operable to transmit an indication indicative of the first UED playing a first asset of an asset set, wherein the UED transmits the indication such that the asset decisioning system updates user impression information associated with the first asset, the user impression information representing a level of fulfillment of campaign specification information for the first asset in relation to the first user; and   a second UED of the first set of UEDs associated with the first user operable to receive a playlist that instructs the second UED to play a second asset of the asset set, the same as or different than the first asset, based on a determination at the asset decisioning system that the user impression information satisfies the campaign specification information,   wherein the asset decisioning system is configured to compare the updated user impression information with the campaign specification information for the first asset to determine that the user impression information satisfies the campaign specification information, and one of said first and second UEDs is operative to play a respective one of said first and second assets in connection with playing programming of a broadcast network.   
     
     
         108 . The system of  claim 107 , wherein the second UED is configured to store the first asset of the asset set at a memory structure of the second UED, the stored assets including the first asset, and wherein the stored assets are selectively stored at least partially based on an instruction received at the second UED to store assets of the asset set. 
     
     
         109 . The system of  108 , wherein the second UED receives the playlist based on the assets stored at the memory structure of the another UED. 
     
     
         110 . (canceled) 
     
     
         111 . The system of  claim 107 , wherein the UED is configured to transmit audience feedback information from the UED indicative of user interaction with the UED during the playing of the first asset. 
     
     
         112 .- 115 . (canceled) 
     
     
         116 . The system of  claim 107 , wherein the asset decisioning system is configured to:
 obtain, from asset providers, decisioning information for assets, the decisioning information identifying target audiences for the assets; and   obtain audience classification information for users, the audience classification information including at least one classification parameter.   
     
     
         117 . (canceled) 
     
     
         118 . The system of  claim 107 , wherein the asset set comprises assets for which the corresponding decisioning information matches the audience classification information of the user. 
     
     
         119 . (canceled) 
     
     
         120 . The system of  claim 107 , wherein the second UED accesses the first asset via a computer-based content exchange remote from the asset decisioning system. 
     
     
         121 . (canceled) 
     
     
         122 . The system of  claim 120 , wherein the computer-based content exchange comprises an IP-based data network. 
     
     
         123 .- 125 . (canceled) 
     
     
         126 . The system of  claim 107 , wherein the campaign specification information includes a frequency of delivery parameter, the frequency of delivery parameter indicative of a maximum impression count corresponding to a number of instances the user views the first asset within an identified period, the user impression information representing a level of fulfillment of the campaign specification information in relation to the frequency of delivery parameter based at least partially on the time of delivery of the first asset by the UED. 
     
     
         127 . The system of  claim 126 , wherein the campaign specification information includes a minimum time interval parameter, the minimum time interval parameter indicative of minimum time period between the instances of the user viewing the first asset within the identified period, the user impression information representing a level of fulfillment of the campaign specification information in relation to the minimum time interval parameter based at least partially on the time of delivery of the first asset by the UED. 
     
     
         128 . The system of  claim 107 , wherein the playlist instructs the second UED to play the first asset of the asset set if and only if the user impression information is less than a maximum viewing parameter associated with the campaign specification information, the maximum viewing parameter representing a predetermined level of instances for which the first asset is scheduled for playing across the set of UEDs associated with the first user. 
     
     
         129 . The method of  claim 63 , wherein said second asset is different than said first asset and said second UED plays said second asset only if a delivery constraint concerning said first asset is satisfied. 
     
     
         130 . The system of  claim 107 , wherein said second asset is different than said first asset and said second UED plays said second asset only if a delivery constraint concerning said first asset is satisfied.