Advertisement engagement measurement

Abstract

Systems, and methods for selecting advertisements based on party size and/or engagement are provided. An Internet-connected media display device may be detected as displaying media. An up-to-date party size in a monitored space may be determined based on frequency response data by a wireless access point located close to the space. An up-to-date engagement level may also be determined with respect to each individual in the space based on frequency response data by the wireless access point. An advertisement database may be filtered for a qualifying advertisement based on the identified party size and engagement levels.

What is claimed is: 
     
         1 . A method for engagement-based targeting, the method comprising:
 monitoring frequency response data of a space in proximity to a wireless access point, wherein the monitored space includes an Internet-connected media display device;   comparing the frequency response data to a radio map that identifies Wi-Fi signal strengths associated with different locations within the monitored space;   identifying that a set of one or more individuals is present at one or more corresponding locations within the monitored space based on the comparison; and   filtering a plurality of content files available from a content file database for a selected content file to be displayed at the Internet-connected media display device, wherein filtering the plurality of content files is based on the set of individuals identified in the monitored space.   
     
     
         2 . The method of  claim 1 , further comprising:
 determining that two or more content files qualify to be the selected content file;   determining a current flag count for each of the two or more content files based on a respective engagement level, wherein filtering the content files is further based on the flag count of each of the two or more content files; and   selecting the selected content file based on a comparison of the flag count of each of the two or more content files.   
     
     
         3 . The method of  claim 2 , wherein determining the flag count for each of the two or more content files comprises:
 identifying a change in the engagement level based on a first size of the set being different than a second size of a set of individuals associated with a prior timestamp; and   adjusting a current flag count of the respective content file in accordance with the identified change in engagement level.   
     
     
         4 . The method of  claim 3 , further comprising measuring engagement levels for each individual in each set, wherein identifying the change in the engagement level is based on a number of individuals in each set that are identified as engaged in accordance with the measured engagement levels. 
     
     
         5 . The method of  claim 4 , further comprising storing the measured engagement levels in an engagement database, each measured engagement level stored in association with a respective timestamp. 
     
     
         6 . The method of  claim 4 , wherein identifying the change in the engagement level is based on an average of the measured engagement levels. 
     
     
         7 . The method of  claim 6 , further comprising determining the average based on stored engagement levels retrieved from a engagement database in memory. 
     
     
         8 . The method of  claim 1 , wherein the radio map further comprises metadata regarding at least one of frequency data of a channel, phase response data of the channel, and impulse response data of the channel that describe a wireless communication link between paired devices used to compare with a signal scan. 
     
     
         9 . A system for engagement-based targeting, the system comprising:
 a wireless access point located in proximity to a monitored space, wherein the monitored space includes an Internet-connected media display device; and   a cloud server that:
 monitors frequency response data of the monitored space; 
 compares the frequency response data to a radio map that identifies Wi-Fi signal strengths associated with different locations within the monitored space; 
 identifies that a set of one or more individuals is located at one or more corresponding locations within the monitored space based on the comparison; and 
 filters a plurality of content files available from a content file database for a selected content file to be displayed at the Internet-connected media display device, 
   wherein filtering the plurality of content files is based on the set of individuals identified as being located within the monitored space   
     
     
         10 . The system of  claim 9 , wherein the cloud server further:
 determines that two or more content files qualify to be the selected content file;   determines a current flag count for each of the two or more content files based on a respective engagement level, wherein filtering the content files is further based on the flag count of each of the two or more content files; and   selects the selected content file based on a comparison of the flag count of each of the two or more content files.   
     
     
         11 . The system of  claim 2 , wherein the cloud server determines the flag count for each of the two or more content files by:
 identifying a change in the engagement level based on a first size of the set being different than a second size of a set of individuals associated with a prior timestamp; and   adjusting a current flag count of the respective content file in accordance with the identified change in engagement level.   
     
     
         12 . The system of  claim 11 , wherein the cloud server further measures engagement levels for each individual in each set, and wherein the cloud server identifies the change in the engagement level based on a number of individuals in each set that are identified as engaged in accordance with the measured engagement levels. 
     
     
         13 . The system of  claim 12 , further comprising an engagement database in memory that stores the measured engagement levels, each measured engagement level stored in association with a respective timestamp. 
     
     
         14 . The system of  claim 12 , wherein the cloud server further identifies the change in the engagement level based on an average of the measured engagement levels. 
     
     
         15 . The system of  claim 14 , wherein the cloud server further determines the average based on stored engagement levels retrieved from an engagement database in memory. 
     
     
         16 . The system of  claim 9 , wherein the radio map further comprises metadata regarding at least one of frequency data of a channel, phase response data of the channel, and impulse response data of the channel that describe a wireless communication link between paired devices used to compare with a signal scan. 
     
     
         17 . A non-transitory computer-readable storage medium having embodied thereon instructions executable by one or more processors to perform method for party-based targeting, the method comprising:
 monitoring frequency response data of a space in proximity to a wireless access point, wherein the monitored space includes an Internet-connected media display device;   comparing the frequency response data to a radio map that identifies Wi-Fi signal strengths associated with different locations within the monitored space;   identifying that a set of one or more individuals is present at one or more corresponding locations within the monitored space based on the comparison; and   filtering a plurality of content files available from a content file database for a selected content file to be displayed at the Internet-connected media display device, wherein filtering the plurality of content files is based on the set of individuals identified in the monitored space.