Display carton

Abstract

A shadow box style carton for merchandise, such as a product packaged in a tube or bottle, which carton is formed from a single paperboard blank and which is in the form of a collapsible tube with end closure flaps and a partially open front or top through which at least part of the merchandise may be viewed, the carton having display receiving panels extending inwardly in diagonal planes from hinged connections at opposite sides of the opening and connected to an inside wall remote from the hinged connections so that space for the merchandise is provided which is flanked by display receiving panel space on each side of the merchandise.

I claim: 
     
       1. An elongate generally rectangular one piece carton blank of bendable sheet material which is divided by parallel, longitudinally spaced transverse score lines into a series of generally rectangular panels comprising a front wall forming panel having an opening of substantial size cut therein, adjoining sidewall forming panels, a back wall forming panel extending from one of said sidewall forming panels, and a partition and shadow forming panel structure extending from the transverse score line defining the side edge of said back wall forming panel which is remote from said front wall forming panel, which partition and shadow forming panel structure includes a sidewall reinforcing panel extending from said side edge score line of said back wall forming panel to a longitudinally spaced hinge forming score line separating said sidewall reinforcing panel from a first shadow forming panel, said reinforcing panel having a dimension in the direction longitudinally of the blank which is somewhat less than the corresponding dimension of the sidewall panel adjoining said back wall forming panel, said hinge forming score line defining one edge of a relatively narrow hinge forming panel, said hinge panel extending to a longitudinally spaced, transverse score line defining one edge of a back wall connecting panel having a dimension in the longitudinal direction of the blank which is substantially smaller than the corresponding dimension of said back wall panel, said back wall connecting panel extending to a longitudinally spaced transverse score line defining an opposite side edge of said back wall connecting panel, a shadow panel assembly extending to the end of the blank which is divided by spaced parallel hinge forming transverse score lines so as to provide a second shadow panel and a glue panel at the end margin of the blank, and said back wall connecting panel being subdivided by a hinge forming transverse score line to provide a relatively narrow strip adjoining said score line separating said back wall connecting panel from said hinge panel and spaced from the score line separating said back wall connecting panel from said last mentioned shadow panel assembly. 
     
     
       2. An elongate generally rectangular one piece carton blank of bendable sheet material which is divided by parallel, longitudinally spaced transverse score lines into a series of generally rectangular panels comprising a front wall forming panel having an opening of substantial size cut therein, adjoining sidewall forming panels, a back wall forming panel extending from one of said sidewall forming panels, and a partition and shadow forming panel structure extending from the transverse score line defining the side edge of said back wall forming panel which is remote from said front wall forming panel, which partition and shadow forming panel structure includes a sidewall reinforcing panel extending from said side edge score line of said back wall forming panel to a longitudinally spaced hinge forming score line separating said sidewall reinforcing panel from a first shadow forming panel, which hinge forming score line defines one edge of a relatively narrow hinge forming panel, said hinge forming panel extending to a longitudinally spaced, parallel score line defining one edge of a back wall connecting panel having a dimension in the longitudinal direction of the blank which is substantially smaller than the corresponding dimension of said back wall forming panel, said back wall connecting panel extending to an opposite side edge defined by a longitudinally spaced transverse score line, and a shadow panel assembly extending to the end of the blank which is divided by a parallel hinge forming transverse score line in the end margin providing a glue panel at the end of the blank, said shadow panel assembly at the end of said blank including a back wall connecting panel which is separated by longitudinally spaced hinge forming score lines from said hinge panel and from said last mentioned shadow panel assembly with a glue tab cut therein which extends from the transverse score line separating said back wall connecting panel from said hinge panel. 
     
     
       3. A collapsible carton formed of a one piece blank of bendable sheet material which is cut and creased to provide a plurality of hingedly connected panels which are folded and secured so that in set up condition and disposed on end said carton comprises a tubular body having a back wall, adjoining sidewalls hinged thereto, a front wall hingedly connected to forward edges of the sidewalls with one or more openings formed therein by cutting out a substantial area intermediate the top and bottom edges thereof, top and bottom closure flaps hinged to said sidewalls and to said back or front wall, and a partition and shadow panel structure disposed within said tubular body comprising a pair of shadow forming panels hingedly connected at opposite sides of a front wall opening on hinge axes substantially coinciding with the hinge axes of the connection of the front wall with the sidewalls, each of said shadow forming panels being disposed in a plane extending diagonally inwardly of the front wall opening and in the direction of the back wall and the opposite sidewall, at least a portion of the inner margin of one of said shadow forming panels being reversely folded so as to extend in the direction of the sidewall to which said shadow forming panel is connected and in the direction of the back wall, and a panel means hingedly connecting inner marginal portions of said inwardly directed shadow forming panels which panel means has a portion secured so as to lie in a fixed position against a portion of the inner face of the back wall, said panel portion being disposed intermediate the sidewalls and spaced therefrom so as to form with inner marginal portions of said shadow forming panels a forwardly open pocket of substantial width between said inner margin portions for retaining therein a generally tubular product with portions of said product visible through the front wall opening when placed in said pocket. 
     
     
       4. A collapsible carton as set forth in claim 3 wherein said panel means hingedly connecting inner marginal portions of said shadow forming panels comprises a pair of panel members which are hingedly connected to inner margins of said shadow forming panels and to each other on vertical hinge lines, one of said panel members being secured to said back wall and to said panel members and being proportioned and located relative to the associated wall and panel members to permit hinging the same, upon the carton being opened up into tubular form from a collapsed condition to a position where the carton back, front and sidewalls are held against collapse. 
     
     
       5. A collapsible carton as set forth in claim 3 wherein said panel connecting means comprises a panel portion hingedly connected to an inner marginal portion of said other one of said shadow forming panels and extending inwardly in the same generally diagonal direction of said other shadow forming panel toward said back wall, which hinged panel portion is connected in hinged relation to a panel constituting the portion of said panel connecting means which lies against said back wall. 
     
     
       6. A collapsible carton as set forth in claim 5 wherein said portion of said panel connecting means which lies against said back wall comprises a pair of panel members which are hinged to each other on a vertical hinge line, one of said pair of panel members being secured to said back wall and being hingedly connected to the innermost edge of said panel portion which is connected in reversely folded relation to said one shadow forming panel.