Point-of-purchase display with indicia panel

Abstract

An open-topped, open-fronted tray for displaying articles for purchase is provided with a reinforced, drop-down flap for bearing advertising or product information indicia or the like. The drop-down flap has an exposed outer surface, which is contiguous with the remaining outer surfaces of the tray, so that only one side of the flat blank, prior to articulation, needs to be printed or otherwise have indicia applied thereto. A blank for forming the point of purchase display tray, and a method for employing the point of purchase display tray, are also disclosed.

1. A point of purchase display tray for the containment and presentation of articles for vending, comprising:
 a bottom panel, having a front edge, a rear edge and two side edges;  
 a first rear panel emanating upwardly from the rear edge of the bottom panel;  
 two first end panels, emanating upwardly from respective ones of the side edges of the bottom panel,  
 a single front panel, emanating upwardly directly from the front edge of the bottom panel;  
 a single reinforcing panel, foldably emanating directly from a top edge of the front panel;  
 a single panel for bearing indicia, emanating upwardly directly from a lower edge of the reinforcing panel disposed distal to the top edge of the front panel, the panel for bearing indicia being folded back upon and affixed to the reinforcing panel, the single panel for bearing indicia and the reinforcing panel forming a display panel, which is pivotably connected to the front panel, and which display panel is substantially freely pivotable between a raised position above the front panel, and a display position outwardly and in front of the front panel, to expose indicia on the panel for bearing indicia, the single panel for bearing indicia having a free upper edge;  
 the bottom panel, first rear panel, first end panels, front panel, reinforcing panel and panel for bearing indicia all being monolithically formed as part of a single blank of material;  
 the panel for bearing indicia having a display surface that is exposed and outwardly facing when the panel for bearing indicia is in its display position, the display surface being disposed on a side of the blank in common with outwardly facing surfaces of the bottom panel, first rear panel, first end panels and front panel, so as to enable the single panel for bearing indicia, and the outwardly facing surfaces of the bottom panel, first rear panel, first end panels and front panel to be printed with indicia by a single printing pass performed on a single side of an unarticulated blank used to form the point of purchase display.  
 
     
     
       2. The point of purchase display tray according to  claim 1 , further comprising:
 two rear panel flaps emanating from side edges of the first rear panel;  
 the two rear panel flaps being juxtaposed against respective inwardly facing surfaces of the two first end panels.  
 
     
     
       3. The point of purchase display tray according to  claim 2 , further comprising:
 two second end panels, emanating downwardly from top edge regions of respective ones of the two first end panels, and juxtaposed against respective inwardly facing surfaces of the two rear panel flaps, so that the respective rear panel flaps are captured between respective pairs of first and second end panels.  
 
     
     
       4. The point of purchase display tray according to  claim 3 , further comprising:
 at least one tab emanating from a free edge of at least one of the second end panels; and  
 at least one slot disposed in the bottom panel, and operably positioned so as to insertingly receive the at least one tab when the respective at least one of the second end panels is juxtaposed against an inwardly facing surface of its corresponding rear panel flap.  
 
     
     
       5. The point of purchase display tray according to  claim 1 , further comprising:
 a second rear panel, emanating from a top edge of the first rear panel, and extending downwardly toward the bottom panel.  
 
     
     
       6. The point of purchase display tray according to  claim 5 , further comprising:
 at least one tab emanating from a bottom edge of the second rear panel; and  
 at least one slot disposed in the bottom panel, operably positioned to insertingly receive the at least one tab.  
 
     
     
       7. The blank according to  claim 1 , further comprising:
 two end panel flaps, foldably emanating from front edges of the two first end panels.  
 
     
     
       8. The blank according to  claim 7 , further comprising:
 at least one tab emanating from an inner edge of at least one of the two end panel flaps; and  
 at least one slot disposed in the bottom panel.  
 
     
     
       9. The point of purchase display tray according to  claim 1 , further comprising:
 at least one gusset structure interconnecting the front panel with a corresponding at least one of the two first end panels.  
 
     
     
       10. The point of purchase display tray according to  claim 1 , further comprising:
 at least one front panel flap emanating from an end edge of the front panel and extending rearwardly toward the rear edge of the bottom panel.  
 
     
     
       11. A blank for a point of purchase display tray for the containment and presentation of articles for vending, comprising:
 a bottom panel, having a front edge, a rear edge and two side edges;  
 a first rear panel emanating from the rear edge of the bottom panel;  
 two first end panels, emanating from respective ones of the side edges of the bottom panel,  
 a single front panel, emanating directly from the front edge of the bottom panel;  
 a single reinforcing panel, foldably emanating directly from an outer edge of the front panel;  
 a single panel for bearing indicia, emanating directly from an edge of the reinforcing panel disposed distal to the outer edge of the front panel, the panel for bearing indicia having a free outer edge extending the entire length of said front panel for bearing indicia disposed distal to said edge of the reinforcing panel;  
 the bottom panel, first rear panel, first end panels, front panel, reinforcing panel and panel for bearing indicia all being monolithically formed as part of the blank;  
 the panel for bearing indicia having a display surface disposed on a side of the blank in common with outwardly facing surfaces of the bottom panel, first rear panel, first end panels and front panel, so as to enable the single panel for bearing indicia, and the outwardly facing surfaces of the bottom panel, first rear panel, first end panels and front panel to be printed with indicia by a single printing pass performed on a single side of the unarticulated blank used to form a point of purchase display the height of said reinforcing panel is being greater than the height of said front panel.  
 
     
     
       12. The blank according to  claim 11 , further comprising:
 at least one gusset structure interconnecting the front panel with a corresponding at least one of the two first end panels.  
 
     
     
       13. The blank according to  claim 11 , further comprising:
 two rear panel flaps emanating from side edges of the first rear panel.  
 
     
     
       14. The blank according to  claim 13 , further comprising:
 two second end panels, emanating from outer edge regions of respective ones of the two first end panels.  
 
     
     
       15. The blank according to  claim 14 , further comprising:
 at least one tab emanating from a free edge of at least one of the second end panels; and  
 at least one slot disposed in the bottom panel.  
 
     
     
       16. The blank according to  claim 11 , further comprising:
 a second rear panel, emanating from an outer edge of the first rear panel.  
 
     
     
       17. The blank according to  claim 16 , further comprising:
 at least one tab emanating from an outer edge of the second rear panel; and  
 at least one slot disposed in the bottom panel.  
 
     
     
       18. The blank according to  claim 11 , further comprising:
 at least one front panel flap emanating from an end edge of the front panel.  
 
     
     
       19. A point of purchase display tray for the containment and presentation of articles for vending, comprising:
 a bottom panel, having a front edge, a rear edge and two side edges;  
 a first rear panel emanating upwardly from the rear edge of the bottom panel;  
 two first end panels, emanating upwardly from respective ones of the side edges of the bottom panel,  
 a front panel, emanating upwardly from the front edge of the bottom panel;  
 a reinforcing panel, foldably emanating from a top edge of the front panel;  
 a panel for bearing indicia, emanating from an edge of the reinforcing panel disposed distal to the top edge of the front panel, the panel for bearing indicia being folded back upon and affixed to the reinforcing panel, to form a display panel pivotably connected to the front panel that is pivotably movable between a raised position above the front panel, and a display position outwardly and in front of the front panel, to expose indicia on the panel for bearing indicia,  
 the bottom panel, first rear panel, first end panels, front panel, reinforcing panel and panel for bearing indicia all being monolithically formed as part of a single blank of material;  
 the panel for bearing indicia having a display surface that is exposed and outwardly facing when the panel for bearing indicia is in its display position, the display surface being disposed on a side of the blank in common with outwardly facing surfaces of the bottom panel, first rear panel, first end panels and front panel;  
 two rear panel flaps emanating from side edges of the first rear panel;  
 the two rear panel flaps being juxtaposed against respective inwardly facing surfaces of the two first end panels;  
 two second end panels, emanating downwardly from top edge regions of respective ones of the two first end panels, and juxtaposed against respective inwardly facing surfaces of the two rear panel flaps, so that the respective rear panel flaps are captured between respective pairs of first and second end panels; and  
 reinforcing flaps, foldably emanating from rear edges of the second end panels and juxtaposed adjacent an inwardly facing surface of the first rear panel.  
 
     
     
       20. The point of purchase display tray according to  claim 1 , further comprising:
 two end panel flaps, foldably emanating from front edges of the two first end panels and juxtaposed against inwardly facing surfaces thereof.  
 
     
     
       21. The point of purchase display tray according to  claim 20 , further comprising:
 at least one tab emanating from a bottom edge of at least one of the two end panel flaps; and  
 at least one slot disposed in the bottom panel, operably positioned to insertingly receive the at least one tab, when the respective end panel flap is juxtaposed against the inwardly facing surface of its corresponding one of the two first end panels.  
 
     
     
       22. A blank for a point of purchase display tray for the containment and presentation of articles for vending, comprising:
 a bottom panel, having a front edge, a rear edge and two side edges;  
 a first rear panel emanating from the rear edge of the bottom panel;  
 two first end panels, emanating from respective ones of the side edges of the bottom panel,  
 a front panel, emanating from the front edge of the bottom panel;  
 a reinforcing panel, foldably emanating from an outer edge of the front panel;  
 a panel for bearing indicia, emanating from an edge of the reinforcing panel disposed distal to the outer edge of the front panel,  
 the bottom panel, first rear panel, first end panels, front panel, reinforcing panel and panel for bearing indicia all being monolithically formed as part of the blank;  
 the panel for bearing indicia having a display surface disposed on a side of the blank in common with outwardly facing surfaces of the bottom panel, first rear panel, first end panels and front panel;  
 two rear panel flaps emanating from side edges of the first rear panel;  
 two second end panels, emanating from outer edge regions of respective ones of the two first end panels; and  
 reinforcing flaps, foldably emanating from rear edges of the second end panels.  
 
     
     
       23. A method for packaging, transporting and displaying goods, comprising the steps of:
 providing a point of purchase display tray for the containment and presentation of articles for vending, the point of purchase display tray including  
 a bottom panel, having a front edge, a rear edge and two side edges;  
 a first rear panel emanating upwardly from the rear edge of the bottom panel;  
 two first end panels, emanating upwardly from respective ones of the side edges of the bottom panel,  
 a single front panel, emanating upwardly directly from the front edge of the bottom panel;  
 a single reinforcing panel, foldably emanating directly from a top edge of the front panel;  
 a single panel for bearing indicia, emanating upwardly directly from a lower edge of the reinforcing panel disposed distal to the top edge of the front panel, the panel for bearing indicia being folded back upon and affixed to the reinforcing panel, the single panel for bearing indicia and the reinforcing panel forming a display panel, which is pivotably connected to the front panel, and which display panel is substantially freely pivotable between a raised position above the front panel, and a display position outwardly and in front of the front panel to expose indicia on the panel for bearing indicia, the single panel for bearing indicia having a free upper edge;  
 the bottom panel, first rear panel, first end panels, front panel, reinforcing panel and panel for bearing indicia all being monolithically formed as part of a single blank of material;  
 the panel for bearing indicia having a display surface that is exposed and outwardly facing when the panel for bearing indicia is in its display position, the display surface being disposed on a side of the blank in common with outwardly facing surfaces of the bottom panel, first rear panel, first end panels and front panel, so as to enable the single panel for bearing indicia, and the outwardly facing surfaces of the bottom panel, first rear panel, first end panels and front panel to be printed with indicia by a single printing pass performed on a single side of an unarticulated blank used to form the point of purchase display;  
 providing indicia on the display surface of the panel for bearing indicia prior to articulation of the blank into the point of purchase display tray;  
 filling the point of purchase display tray with products;  
 positioning the display panel in its raised position;  
 placing the point of purchase display tray into a shipping container.  
 
     
     
       24. The method according to  claim 23  further comprising the steps of:
 transporting the shipping container to a store.  
 
     
     
       25. The method according to  claim 24  further comprising the steps of:
 opening the shipping container;  
 placing the point of purchase display tray on a surface;  
 positioning the display panel in the display position.