US6912504B1ExpiredUtility

Distributing television advertisements over the internet

86
Assignee: BLACKARROW INCPriority: Apr 28, 2000Filed: Apr 28, 2000Granted: Jun 28, 2005
Est. expiryApr 28, 2020(expired)· nominal 20-yr term from priority
G06Q 30/0277G06Q 30/0272G06Q 30/02
86
PatentIndex Score
41
Cited by
26
References
12
Claims

Abstract

A client processor-based system may receive software from a web site server as well as information about when commercial advertisements will be distributed over video distribution systems. This information may be used by the client processor-based system to automatically record commercial broadcast from a video distribution system. The recorded commercial broadcast may then be automatically replayed in the course of using content or services received in return for playing the commercial advertisement.

Claims

exact text as granted — not AI-modified
1. A method comprising:
 detecting an event;  
 in response to the detection of an event, automatically accessing an advertisement distributed over a first medium;  
 accessing content from a second medium;  
 displaying said advertisement in association with the content from said second medium; and  
 interrupting said content and displaying said advertisement.  
 
   
   
     2. The method of  claim 1  wherein automatically accessing the advertisement includes accessing over the second medium, information about when the advertisement is to be distributed over the first medium. 
   
   
     3. The method of  claim 2  wherein detecting the event includes comparing the current time with the time when the advertisement is to be distributed over the first medium. 
   
   
     4. The method of  claim 1  wherein automatically accessing the advertisement includes automatically accessing the advertisement in response to an elapsed period of time. 
   
   
     5. The method of  claim 1  wherein accessing said advertisement further includes automatically accessing the advertisement over a television distribution system. 
   
   
     6. The method of  claim 1  wherein accessing content further includes accessing content over the Internet. 
   
   
     7. An article comprising a medium storing instructions that enable a processor-based system to:
 detect an event;  
 access an advertisement distributed over a first medium in response to the event;  
 provide access to content from a second medium;  
 display the advertisement in association with the content from the second medium; and  
 interrupt the content and display the advertisement.  
 
   
   
     8. The article of  claim 7  further storing instructions that enable a processor-based system to access information over a second medium about when the advertisement is to be distributed over the first medium. 
   
   
     9. The article of  claim 7  further storing instructions that enable a processor-based system to access the content over the Internet. 
   
   
     10. A system comprising:
 a first interface that automatically accesses an advertisement distributed over a first medium;  
 a second interface that accesses content over a second medium; and  
 a processor coupled to said interfaces to provide access to said content with said advertisement.  
 
   
   
     11. The system of  claim 10  wherein the first interface includes an interface to a television distribution system. 
   
   
     12. The system of  claim 11  wherein the second interface includes an interface to the Internet.

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References (0)

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