P
US7766227B2ActiveUtilityPatentIndex 84

Transaction card with movable member

Assignee: TARGET BRANDS INCPriority: Dec 27, 2007Filed: Dec 27, 2007Granted: Aug 3, 2010
Est. expiryDec 27, 2027(~1.5 yrs left)· nominal 20-yr term from priority
Inventors:REYNOLDS ADAM WHALBUR TED CSMITH DENNIS R
G06K 19/077
84
PatentIndex Score
12
Cited by
36
References
22
Claims

Abstract

A transaction card includes a base member, an auxiliary member and an account identifier. The base member defines a first surface, a second surface opposite the first surface and a slot extending therethrough. The auxiliary member includes a first section and a handle section and is coupled with the base member such that the first section is disposed on the first surface of the base member. The handle section extends from the first surface, through the slot and to the second surface of the base member such that movement of the handle section causes movement of the auxiliary member relative to the base member. The account identifier is included on one of the base member and the auxiliary member and links the transaction card to at least one of an account and a record.

Claims

exact text as granted — not AI-modified
1. A transaction card comprising:
 a base member defining a first surface, a second surface opposite the first surface and a slot extending through the base member; 
 an elongated auxiliary member including a first section and a handle section, the auxiliary member being coupled with the base member such that the first section is disposed on the first surface of the base member and the handle section extends from the first surface of the base member, through the slot and to the second surface of the base member such that movement of the handle section causes movement of the first section of the auxiliary member relative to the base member; and 
 an account identifier included on one of the base member and the auxiliary member, wherein the account identifier links the transaction card to at least one of an account and a record and is machine readable by a point-of-sale terminal. 
 
   
   
     2. The transaction card of  claim 1 , wherein the account identifier is a bar code. 
   
   
     3. The transaction card of  claim 1 , wherein the account identifier includes at least one of a bar code, a magnetic strip, a smart chip, and a radio frequency identification (RFID) device. 
   
   
     4. The transaction card of  claim 1 , wherein movement of the handle section causes rotation of the first section of the auxiliary member relative to the base member. 
   
   
     5. The transaction card of  claim 1 , wherein the auxiliary member is rotatably coupled to the base member with a connection device such that the auxiliary member rotates relative to the base member about the connection device. 
   
   
     6. The transaction card of  claim 1 , wherein the base member defines a first portion of a subject and the auxiliary member defines a second portion of the subject such that movement of the auxiliary member appears as animated movement of the second portion of the subject relative to the first portion of the subject. 
   
   
     7. The transaction card of  claim 6 , wherein the subject is one of an animal, a person, an insect and a fictional character. 
   
   
     8. The transaction card of  claim 7 , wherein the animated movement of the second portion of the subject relative to the first portion of the subject appears as movement of the second portion about a rotational joint of the subject. 
   
   
     9. The transaction card of  claim 6 , wherein the first portion of the subject includes a lower jaw of the subject and the second portion of the subject includes an upper jaw of the subject such that movement of the second portion relative to the first portion appears as opening and closing a mouth of the subject. 
   
   
     10. The transaction card of  claim 1 , wherein the base member depicts an article, and the auxiliary member is coupled with the base member such that the article is hidden by the auxiliary member when the auxiliary member is in a first position and the article is revealed when the auxiliary member is in a second position. 
   
   
     11. The transaction card of  claim 1 , wherein the auxiliary member defines opposing longitudinal ends and is configured to rotate about an axis spaced from each of the opposing longitudinal ends of the auxiliary member. 
   
   
     12. The transaction card of  claim 1 , wherein the account identifier is located on the second surface of the base member. 
   
   
     13. The transaction card of  claim 1 , wherein movement of the auxiliary member is limited by a length of the slot. 
   
   
     14. The transaction card of  claim 1 , wherein the handle section extends beyond an outer perimeter of the base member. 
   
   
     15. A stored-value card comprising:
 a substantially planar substrate depicting an object; 
 means for selectively hiding a substantial entirety of the object from view; wherein the means for selectively hiding is movably coupled with the substantially planar substrate; 
 means for limiting movement of the means for selectively hiding between a first limit and a second limit; and 
 means for linking the substantially planar substrate with at least one of an account and a record having a value associated therewith such that the substantially planar substrate can be used as payment toward a purchase of one or more of goods and services. 
 
   
   
     16. The stored-value card of  claim 15 , wherein the substantially planar substrate depicts a first portion of a graphic, and the means for selectively hiding depicts a second portion of the graphic such that movement of the means for selectively hiding relative to the substantially planar substrate appears as animated movement of the second portion of the graphic relative to the first portion of the graphic. 
   
   
     17. The stored-value card of  claim 15 , wherein the means for selectively hiding is coupled with means for facilitating user interaction with the stored-value card, and the means for facilitating user interaction with the stored-value card extends beyond an outer perimeter of the substantially planar substrate, such that a bearer of the stored-value card can initiate movement of the means for selectively hiding by moving the means for facilitating user interaction with the stored-value card. 
   
   
     18. A method of assembling a transaction product, the method comprising:
 coupling a second member to a first member such that the second member is rotatable about an axis substantially perpendicular to the first member while remaining coupled to the first member, wherein the first member depicts a first portion of a picture, the second member depicts a second portion of the picture such that the second member and the second portion share at least a substantial portion of an outer perimeter, the second member has smaller overall dimensions than the first member such that the first member is readily viewable around substantially all of the second member, and the first member and the second member are each substantially planar; and 
 adding an account identifier to one of the first member and the second member, wherein the account identifier links the transaction product to an account or a record such that the transaction product can be used during a purchase transaction to apply at least a portion of a balance of the account or the record toward a price of a purchase. 
 
   
   
     19. The method of  claim 18  further comprising providing a blocking feature, which interacts with the second member to limit rotation of the second member relative to the first member to an angle of less than about 90°. 
   
   
     20. The method of  claim 18 , wherein the first member depicts an object, and coupling the second member to the first member includes positioning the second member to cover the object when the second member is moved to a first position relative to the first member and to uncover the object when the second member is moved to a second position relative to the first member. 
   
   
     21. A method of encouraging purchase and facilitating use of a stored-value card linked to a record or account, the method comprising:
 displaying the stored-value card to a potential consumer, wherein the stored-value card includes a substrate, a movable member coupled to the substrate, and an object positioned on a first surface, wherein the object is hidden from view when the movable member is in a first position relative to the substrate, the object is readily viewable when the movable member is in a second position relative to the substrate, and the movable member includes a handle extending beyond an outer edge of the substrate such that movement of the handle causes the movable member to transition between the first position and the second position; and 
 activating the record or account linked to the stored-value card to permit subsequent deductions from a value associated with the record or account for application toward one of a purchase and a use of one or more of goods and services. 
 
   
   
     22. The method of  claim 21 , wherein displaying the stored-value card to the potential consumer includes positioning the handle to be movable by the potential consumer while the stored-value card is displayed.

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