Presentation of sponsored content based on mobile transaction event

Abstract

A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to transaction events having occurred via the interaction of a user with the mobile communication facility, wherein the transaction events include transmission of data representative of a first set of products or services having been purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction events, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility.

1. A computer-implemented method for positioning targeted sponsored content on a mobile communication facility, the method comprising the steps of:
 receiving data corresponding to transaction events having occurred via the interaction of a user with the mobile communication facility, wherein the transaction events include transmission of data representative of a first set of products or services having been purchased by the user; 
 selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction events, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and 
 presenting the selected advertising content on a display of the mobile communication facility. 
 
     
     
       2. The method of  claim 1 , wherein the relevance is further influenced by user characteristics. 
     
     
       3. The method of  claim 1 , wherein the relevance is further influenced by user history. 
     
     
       4. The method of  claim 1 , wherein the relevance is further influenced by user transactions. 
     
     
       5. The method of  claim 1 , wherein the relevance is further influenced by geographic location. 
     
     
       6. The method of  claim 1 , wherein the mobile communication facility is a cellular phone, a mobile phone, a GSM phone, a CDMA phone, a WiMax phone, a personal digital assistant, or a “pocket” personal computer. 
     
     
       7. The method of  claim 1 , wherein the transaction events include an online interaction via the mobile communication facility. 
     
     
       8. The method of  claim 7 , wherein the online interaction is via a web browser. 
     
     
       9. The method of  claim 7 , wherein online interaction is via an application. 
     
     
       10. The method of  claim 7 , wherein the online interaction is via messaging. 
     
     
       11. The method of  claim 1 , wherein the transaction events takes place over the phone. 
     
     
       12. The method of  claim 1 , wherein the advertisement is an image, a video, audio, text, a link, a coupon, or an application. 
     
     
       13. The method of  claim 1 , wherein the relevance is further influenced by a keyword or category associated with the advertisement. 
     
     
       14. The method of  claim 1 , wherein the relevance is further influenced by the click-through rate associated with the advertisement by other users who have purchased substantially similar products or services to the respective first set of products or services. 
     
     
       15. The method of  claim 14 , wherein the click-through rate is measured for users having substantially similar demographic information. 
     
     
       16. The method of  claim 14 , wherein the click-through rate is measured for users having substantially similar user history information. 
     
     
       17. The method of  claim 14 , wherein the click-through rate is measured for users having similar geographic locations. 
     
     
       18. A system for positioning targeted sponsored content on a mobile communication facility, wherein the system is configured to:
 receive data corresponding to transaction events having occurred via the interaction of a user with the mobile communication facility, wherein the transaction events include transmission of data representative of a first set of products or services having been purchased by the user; 
 select advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction events, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and 
 present the selected advertising content on a display of the mobile communication facility.