Reputation report with recommendation

Abstract

The generation of an online reputation report for an individual is disclosed. First, an online reputation assessment is performed for an individual. Then, a report is generated. The report includes an individualized recommendation based on the online reputation assessment. The recommendation can be directed to the individual and can also be directed to an entity other than the individual.

What is claimed is: 
     
       1. A system, comprising:
 a processor configured to:
 perform an online reputation assessment of an individual, wherein performing the online reputation assessment includes performing a search associated with the individual and receiving as results one or more documents potentially associated with the individual; and 
 generate as output, a reputation report that includes an individualized recommendation based on the online reputation assessment, wherein the individualized recommendation comprises a set of one or more recommended actions to take on behalf of the individual, and wherein the individualized recommendation is determined at least in part based on the presence of a document having a first classification in the results; and 
 
 a memory coupled to the processor and configured to provide the processor with instructions. 
 
     
     
       2. The system of  claim 1  wherein performing an online reputation assessment includes receiving a coding of at least some returned search results. 
     
     
       3. The system of  claim 2  wherein a first result included in the returned search results is coded as revealing private information of the individual. 
     
     
       4. The system of  claim 2  wherein a first result included in the returned search results is coded as positive result. 
     
     
       5. The system of  claim 2  wherein a first result included in the returned search results is coded as a negative result. 
     
     
       6. The system of  claim 2  wherein a first result included in the returned search results is coded as not pertaining to the individual. 
     
     
       7. The system of  claim 2  wherein a first result included in the returned search results is coded as a document to be monitored. 
     
     
       8. The system of  claim 2  wherein a first result included in the returned search results is coded as a document under the control of the individual. 
     
     
       9. The system of  claim 2  wherein a first result included in the returned search results is coded in at least two dimensions. 
     
     
       10. The system of  claim 9  wherein a first dimension indicates whether the result expresses positive or negative sentiment and wherein a second dimension indicates whether the source of the result is trustworthy or untrustworthy. 
     
     
       11. The system of  claim 9  wherein a first dimension indicates whether the result expresses positive or negative sentiment and wherein a second dimension indicates a topical categorization of the result. 
     
     
       12. The system of  claim 11  wherein the topical categorization comprises at least one of a financial categorization, a relationship categorization, and a legal categorization. 
     
     
       13. The system of  claim 2  wherein the coding is received at least in part from the individual. 
     
     
       14. The system of  claim 2  wherein the coding is received at least in part from a classification engine. 
     
     
       15. The system of  claim 2  wherein the coding is received in response to a user interaction with a preliminary coding performed by a classification engine. 
     
     
       16. The system of  claim 1  wherein the recommendation includes a recommendation to safeguard the private information. 
     
     
       17. The system of  claim 1  wherein the recommendation includes a recommendation to repeat the assessment after a specified amount of time. 
     
     
       18. The system of  claim 1  wherein the recommendation includes a recommendation to push a negative result lower. 
     
     
       19. The system of  claim 1  wherein the reputation assessment includes a reputation score. 
     
     
       20. The system of  claim 1  wherein the individualized recommendation is directed to an entity other than the individual. 
     
     
       21. A method, comprising:
 performing an online reputation assessment of an individual, wherein performing the online reputation assessment includes performing a search associated with the individual and receiving as results one or more documents potentially associated with the individual; and 
 generating as output, using a processor, a reputation report that includes an individualized recommendation based on the online reputation assessment, wherein the individualized recommendation comprises a set of one or more recommended actions to take on behalf of the individual, and wherein the recommendation is determined at least in part based on the presence of a document having a first classification in the results. 
 
     
     
       22. A system, comprising:
 a processor configured to:
 perform an online reputation assessment of an individual, wherein performing the online reputation assessment of the individual includes determining whether search results indicate that private information associated with the individual is publicly available; and 
 generate as output, a reputation report that includes an individualized recommendation based on the online reputation assessment; and 
 
 a memory coupled to the processor and configured to provide the processor with instructions.