Providing personalized leaderboards to users of a game

Abstract

An approach to facilitate providing personalized leaderboards based upon user parameters, game parameters or a combination thereof. The personalized leaderboard determined by identifying a group of users (i) to which the first user belongs, and (ii) among which performance in the online game by the first user as characterized by the first set of game parameter values is relatively high. Providing leaderboards where the user features relatively high incentivizes the user to continue playing the game to continue progressing toward the top of the leaderboard, improving player retention.

What is claimed is: 
     
       1. A system for providing personalized leaderboards to users of a game, the system comprising:
 one or more processors configured to execute computer program modules, the computer program modules comprising:
 a game module configured to execute an instance of an online game, and to implement the instance to facilitate interaction of the users with the game; 
 a user account module configured to manage accounts of the users that include a first user account associated with a first user and a second user account associated with a second user, wherein the first user account indicates a first set of user parameter values for the first user, and a first set of game parameter values for the first user, wherein the first set of user parameter values are representative of the first user, and wherein the first set of game parameter values characterize performance of the first user in the online game and the second user account indicates a second set of user parameter values for the second user and a second set of game parameter values for the second user, wherein the second set of game parameter values characterize performance of the second user in the online game; 
 a leaderboard determination module configured to:
 determine a first leaderboard for presentation to the first user, wherein such determination includes identifying a first group of users (i) to which the first user belongs, and (ii) among which performance in the online game by the first user as characterized by the first set of game parameter values is relatively high; and, 
 determine a second leaderboard for presentation to the second user, wherein such determination includes identifying a second group of users (i) to which the second user belongs, and (ii) among which performance in the online game by the second user as characterized by the second set of game parameter values is relatively high, wherein the second group of users is different from the first group of users; and 
 
 a leaderboard presentation module configured to effectuate presentation to the first user of the first leaderboard determined by the leaderboard determination module and to effectuate presentation to the second user of the second leaderboard determined by the leaderboard determination module. 
 
 
     
     
       2. The system of  claim 1 , wherein the first group of users are identified among which performance in the online game by the first user as characterized by the first set of game parameter values is greater than a determined threshold of success. 
     
     
       3. The system of  claim 2 , wherein the determined threshold of success is a specified position below the most successful user in the first group. 
     
     
       4. The system of  claim 1 , wherein the first group of users are identified among which performance in the online game by the first user as characterized by one or more major game parameters of the first set of game parameters is relatively high. 
     
     
       5. The system of  claim 4 , wherein the one or more major game parameters is determined based upon the first set of user parameters. 
     
     
       6. The system of  claim 1 , wherein the selection of the first group of users to which the first user belongs is based upon one or more user parameter values of the first set of user parameter values. 
     
     
       7. The system of  claim 6 , wherein the first set of user parameter values include user demographics. 
     
     
       8. The system of  claim 1  wherein the first set of user parameter values include an indication of one or more collections of users to which the first user belongs. 
     
     
       9. The system of  claim 1 , wherein the first user has a first set of game parameter values less than at least one user of the identified first group of users. 
     
     
       10. The system of  claim 1 , further comprising a motivational module configured to effectuate presentation to the first user of a motivational message, wherein the motivational message comprises an indication of the first set of game parameters. 
     
     
       11. A method for providing personalized leaderboards to users of a game implemented on a computer system that includes one or more physical processors, the method comprising:
 executing an instance of an online game; 
 implementing the instance to facilitate interaction of the users with the game; 
 managing accounts of the users that include a first user account associated with a first user and a second user account associated with a second user, wherein the first user account indicates a first set of user parameter values for the first user, and a first set of game parameter values for the first user, wherein the first set of user parameter values are representative of the first user, and wherein the first set of game parameter values characterize performance of the first user in the online game and the second user account indicates a second set of user parameter values for the second user and a second set of game parameter values for the second user, wherein the second set of game parameter values characterize performance of the second user in the online game; 
 determining a first leaderboard for presentation to the first user, wherein such determination includes identifying a first group of users (i) to which the first user belongs, and (ii) among which performance in the online game by the first user as characterized by the first set of game parameter values is relatively high; 
 determining a second leaderboard for presentation to the second user, wherein such determination includes identifying a second group of users (i) to which the second user belongs, and (ii) among which performance in the online game by the second user as characterized by the second set of game parameter values is relatively high, wherein the second group of users is different from the first group of users; 
 effectuating presentation to the first user of the determined first leaderboard; and, 
 effectuating presentation to the second user of the determined second leaderboard. 
 
     
     
       12. The method of  claim 11 , wherein the first group of users are identified among which performance in the online game by the first user as characterized by the first set of game parameter values is greater than a determined threshold of success. 
     
     
       13. The method of  claim 12 , wherein the determined threshold of success is a specified position below the most successful user in the first group. 
     
     
       14. The method of  claim 11 , wherein the first group of users are identified among which performance in the online game by the first user as characterized by one or more major game parameters of the first set of game parameters is relatively high. 
     
     
       15. The method of  claim 14 , wherein the one or more major game parameters is determined based upon the first set of user parameters. 
     
     
       16. The method of  claim 11 , wherein the selection of the first group of users to which the first user belongs is based upon one or more user parameter values of the first set of user parameter values. 
     
     
       17. The method of  claim 16 , wherein the first set of user parameter values include user demographics. 
     
     
       18. The method of  claim 11  wherein the first set of user parameter values include an indication of one or more collections of users to which the first user belongs. 
     
     
       19. The method of  claim 11 , wherein the first user has a first set of game parameter values less than at least one user of the identified first group of users. 
     
     
       20. The method of  claim 11 , further comprising effectuating presentation to the first user of a motivational message, wherein the motivational message comprises an indication of the first set of game parameters.