Method and apparatus for creating dynamic webpages in a media communication system

Abstract

A system that incorporates teachings of the present disclosure may include, for example, an Internet Protocol Television system having a controller to create a template defining a format of presentation of an webpage or HTML page using an iTV or IPTV application system, receive a request for the page from a subscriber of the iTV or IPTV system. The system can access application system subscriber data for the subscriber and a presentation of the page is dynamically adapted according to the application system subscriber data. In one alternative at, the page can be dynamically adapted by changing in content or by changing a look and feel of an HTML page or webpage. In another alternative, the webpage or HTML page can be dynamically adapted by modifying graphic user interface elements based on the application system subscriber data. Other embodiments are disclosed.

What is claimed is: 
     
       1. A web server, comprising:
 a memory to store instructions; 
 a processor coupled to the memory, wherein responsive to executing the instructions, the processor performs operations comprising:
 receiving a request for a webpage from a device used by a subscriber of a television application system, wherein the webpage was generated via the television application system; 
 obtaining application system subscriber data comprising available subscribed-to services at the device; 
 determining available communication resources at the device to identify determined available communication resources; and 
 adapting a presentation of the webpage at the device to exclude subscribed-to services provided by other content providers that are not identified in the application system subscriber data, 
 
 wherein the available communication resources comprise a voice over internet protocol communication service, and wherein the webpage comprises a customized graphical user interface element for making a voice over internet protocol call connection to a third party service provider responsive to a selection of the customized graphical user interface element. 
 
     
     
       2. The web server of  claim 1 , wherein the television application system is managed by a television service provider. 
     
     
       3. The web server of  claim 1 , wherein the adapting of the presentation further comprises changing a system functionality of the webpage based upon the subscribed-to services available at the device identified by the application system subscriber data. 
     
     
       4. The web server of  claim 1 , wherein the adapting of the presentation further comprises changing a portion of a graphical user interface of the webpage based upon the subscribed-to services available at the device identified by the application system subscriber data. 
     
     
       5. The web server of  claim 1 , wherein the webpage is adapted based upon psychographic data of the subscriber. 
     
     
       6. The web server of  claim 1 , wherein the webpage is adapted based upon demographic data. 
     
     
       7. The web server of  claim 1 , wherein the webpage is created based on a template that defines a format of the presentation of the webpage. 
     
     
       8. The web server of  claim 1 , wherein the subscribed-to services presented in the webpage include information that is only related to content provided by a content provider of the subscribed-to services. 
     
     
       9. The web server of  claim 1 , wherein the available subscribed-to services further comprise an email service and an internet access service. 
     
     
       10. A web server, comprising:
 a memory to store instructions; 
 a processor coupled to the memory, wherein responsive to executing the instructions, the processor performs operations comprising:
 receiving a request for an interactive television webpage from a device used by a subscriber of an interactive television system; 
 receiving from the interactive television system, application system subscriber data comprising subscribed-to services available at the device; 
 determining available communication resources at the device to identify determined available communication resources; and 
 adapting a presentation of the interactive television webpage at the device to exclude subscribed-to services provided by other content providers that are not identified in the application system subscriber data, 
 
 wherein the available communication resources comprises a messaging system, and wherein the webpage comprises a customized graphical user interface element for sending a message containing subscriber information to a third party service provider when selecting the customized graphical user interface element. 
 
     
     
       11. The web server of  claim 10 , wherein the interactive television system comprises an interactive cable television system or an interactive satellite television system. 
     
     
       12. The web server of  claim 10 , wherein the adapting further comprises changing a portion of a graphical user interface of the webpage based upon the subscribed-to services available at the device identified by the application system subscriber data. 
     
     
       13. The web server of  claim 10 , wherein the webpage is created using a template defining a format of the presentation of the interactive television webpage using a television application system. 
     
     
       14. The web server of  claim 10 , wherein the subscribed-to services presented in the webpage include information only to an extent that the information is related to content provided by a content provider of the subscribed-to services. 
     
     
       15. The web server of  claim 10 , wherein the adapting further comprises changing a system functionality of the webpage based upon the subscribed-to services available at the device identified by the application system subscriber data. 
     
     
       16. A method, comprising:
 receiving, by a system comprising a processor, a request for an interactive television page from a device used by a subscriber of a television application system, wherein the interactive television page is created with a template defining a format of presentation of the interactive television page; 
 receiving from the television application system, application system subscriber data comprising subscribed-to services available at the device; and 
 adapting, by the system, a presentation of the interactive television page by excluding subscribed-to services provided by other content providers that are not identified in the application system subscriber data, 
 wherein available communication resources comprises a messaging system, and wherein the interactive television page comprises a customized graphical user interface element for sending a message containing subscriber information to a third party service provider when selecting the customized graphical user interface element. 
 
     
     
       17. The method of  claim 16 , wherein the adapting further comprises changing of one of content or system functionality of the interactive television page based upon the subscribed-to services available at the device identified by the application system subscriber data. 
     
     
       18. The method of  claim 16 , wherein the interactive television page is adapted by changing a presentation aspect of the interactive television page. 
     
     
       19. The method of  claim 16 , wherein the interactive television page is adapted based upon psychographic data of the subscriber. 
     
     
       20. The method of  claim 16 , wherein the interactive television page is adapted based upon demographic data.