Orchestrating user devices to form images at venue events

Abstract

A method, performed by one or more computer devices, may include generating a sequence script for a venue event, wherein the sequence script is configured to synchronize a plurality of user devices located at the venue during the venue event to form one or more images discernable when the devices are viewed collectively. The method may further include obtaining user registration information associated with the venue event, wherein the user registration information identifies user devices registered to participate in the generation of the one or more images; detecting a trigger event associated with the sequence script; and orchestrating the plurality of user devices to form the one or more images, in response to detecting the trigger event.

What is claimed is:  
     
       1. A method, performed by one or more computer devices, the method comprising:
 generating, by at least one of the one or more computer devices, a sequence script for a venue event, wherein the sequence script is configured to synchronize a plurality of user devices during the venue event to form one or more images; 
 obtaining, by at least one of the one or more computer devices, user registration information associated with the venue event, wherein the user registration information identifies user devices registered to participate in the generation of the one or more images; 
 detecting, by at least one of the one or more computer devices, a trigger event associated with the sequence script; and 
 orchestrating, by at least one of the one or more computer devices, the plurality of user devices to form the one or more images, in response to detecting the trigger event, wherein the orchestrating causes the plurality of user devices to form a display of the one or more images, with different ones of the plurality of user devices displaying different pixels of the one or more images. 
 
     
     
       2. The method of  claim 1 , wherein a particular one of the plurality of user devices corresponds to a particular pixel of the one or more images. 
     
     
       3. The method of  claim 1 , wherein generating the sequence script for the venue event includes:
 obtaining a seating plan for the venue event; 
 obtaining one or more image files for the one or more images; and 
 mapping the obtained one or more image files to the obtained seating plan. 
 
     
     
       4. The method of  claim 3 , further comprising:
 correlating the obtained user registration information with the obtained seating plan; 
 detecting an area in the obtained seating plan that does not include registered users; and 
 adjusting the mapping based on the detected area. 
 
     
     
       5. The method of  claim 1 , wherein obtaining the user registration information associated with the venue event includes detecting that a user has registered to participate in the generation of the one or more images based on at least one of:
 the user scanning a quick response code associated with the venue event, 
 the user scanning a ticket associated with the venue event, 
 the user responding to an invite to register in response to purchasing a ticket for the venue event, 
 the user registering via a wireless transceiver associated with the venue event, or 
 the user registering via communicating with a user device associated with another user at the venue event. 
 
     
     
       6. The method of  claim 1 , wherein the trigger event includes at least one of:
 an instruction received from an administrator associated with the venue event; 
 detecting a team scoring during the venue event; or 
 detecting a break during the venue event. 
 
     
     
       7. The method of  claim 1 , wherein orchestrating the plurality of user devices to form the one or more images includes at least one of:
 sending an instruction to a user to perform a particular action with a user device; 
 instructing the user device to vibrate, play an audio file, or display an image; or 
 instructing the user device to activate a flash. 
 
     
     
       8. The method of  claim 1 , further comprising:
 associating at least one of an advertisement, promotion, or reward with the sequence script. 
 
     
     
       9. The method of  claim 8 , further comprising:
 determining that a user has participated in forming the one or more images; and 
 providing a reward to the user, in response to determining that the user has participated in forming the one or more images. 
 
     
     
       10. The method of  claim 8 , further comprising:
 displaying an advertisement to the user in connection with orchestrating the plurality of user devices to form the one or more images. 
 
     
     
       11. The method of  claim 8 , wherein the one or more images include an advertisement. 
     
     
       12. The method of  claim 1 , further comprising:
 collecting participation information in connection with orchestrating the plurality of user devices to form the one or more images; and 
 performing analysis on the collected participation information. 
 
     
     
       13. The method of  claim 12 , wherein performing the analysis on the collected participation information includes at least one of:
 determining a participation rate associated with the sequence script; 
 determining a satisfaction rate associated with the sequence script; 
 determining a number of advertisements presented in connection with the sequence script; or 
 determining a number of redeemed rewards associated with the sequence script. 
 
     
     
       14. One or more computer devices comprising:
 logic configured to:
 generate a sequence script for a venue event, wherein the sequence script is configured to synchronize a plurality of user devices during the venue event to form one or more images; 
 obtain user registration information associated with the venue event, wherein the user registration information identifies user devices registered to participate in the generation of the one or more images; 
 detect a trigger event associated with the sequence script; and 
 orchestrate the plurality of user devices to form the one or more images, in response to detecting the trigger event, wherein the orchestrating causes the plurality of user devices to form a display of the one or more images, with different ones of the plurality of user devices displaying different pixels of the one or more images. 
 
 
     
     
       15. The one or more computer devices of  claim 14 , wherein, when generating the sequence script for the venue event, the logic is further configured to:
 obtain a seating plan for the venue event; 
 obtain one or more image files for the one or more images; and 
 map the obtained one or more image files to the obtained seating plan. 
 
     
     
       16. The one or more computer devices of  claim 14 , wherein the logic is further configured to:
 provide a reward to the user, in response to determining that the user has participated in forming the one or more images; or 
 display an advertisement to the user in connection with orchestrating the plurality of user devices to form the one or more images. 
 
     
     
       17. The one or more computer devices of  claim 14 , wherein the logic is further configured to:
 collect participation information in connection with orchestrating the plurality of user devices to form the one or more images; and 
 perform analysis on the collected participation information. 
 
     
     
       18. A user device comprising:
 logic configured to:
 register with a venue event; 
 receive, from an orchestration device, a sequence action script associated with the venue event; 
 detect a trigger event associated with a sequence action script; and 
 execute an action sequence associated with the sequence action script, in response to detecting the trigger event, wherein the action sequence includes causing the user device to participate in the generation of the one or more images together with a plurality of other user devices, wherein the action sequence causes the user device to display the one or more images together with the plurality of other user devices, wherein the user device displays a particular pixel of the one or more images and wherein the plurality of other user devices display different pixels of the one or more images. 
 
 
     
     
       19. The user device of  claim 18 , wherein, when the logic is configured to execute the action sequence associated with the sequence action script, the logic is further configured to control a peripheral device to generate audio or visual output. 
     
     
       20. The user device of  claim 18 , wherein the user device is configured to operate within a particular distance of a venue associated with the venue event.