System and method for delivering targeted advertising in an internet protocol television system

Abstract

A system is disclosed for delivering targeted advertising data over a network including but not limited to a first video server processor interface for sending data for rotating one of the set of follow-on advertisements off of the on-screen picture in picture queue display to an off-screen storage; and a second video server processor interface for sending data rotating another one of the follow-on advertisements from the off-screen storage to the on screen picture in picture queue display.

The invention claimed is: 
     
       1. A system for delivering targeted advertising data over a network comprising:
 a video server processor for determining a picture in picture queue display, a set of follow-on advertisements comprising less than all of a plurality of follow-on advertisements; 
 a first video server processor interface for sending data for rotating one of the set of follow-on advertisements off of an on-screen picture in picture queue display to an off-screen storage; and 
 a second video server processor interface for sending data rotating another one of the follow-on advertisements from the off-screen storage to the on screen picture in picture queue display. 
 
     
     
       2. The system of  claim 1 , wherein a group of targeted advertisements comprises a group display queue, a group display queue comprising data indicating which of the plurality of group advertisements are to be displayed at an end user device and a display mode at the end user device for the group of advertisements and wherein the follow-on advertisements further comprise a follow-on display queue, the follow-on display queue comprising data indicating display mode data for the follow-on advertisements wherein the display mode indicates picture in picture display and positions for the follow-on advertisements in a scrollable queue. 
     
     
       3. The system of  claim 1 , wherein the group of targeted advertisements further comprises sub-group targeted advertisements wherein the group targeted advertising data contains advertising data targeted to a group of end user client devices and the sub-group targeted advertising data contains advertising data targeted to a sub-group of end user client devices, the system further comprising a third video server interface for sending data for multicasting the sub-group targeted advertisements advertising data to the sub-group of end user client devices. 
     
     
       4. The system of  claim 1 , wherein the group advertisements further comprises household advertisements wherein the household advertisements contains advertisements targeted to a household, the system further comprising a fourth interface for unicasting the household advertisements to an end user client device associated with the household. 
     
     
       5. The system of  claim 4 , wherein the household advertisements further comprises at least one individual viewer data wherein the individual viewer data contains at least one advertisement targeted to an individual viewer in the household, the system further comprising a fifth interface for unicasting the individual viewer advertisement to an end user client device associated with an individual viewer. 
     
     
       6. The system of  claim 1 , further comprising a sixth video server interface for inserting the targeted advertisements into a video data stream at a server when a measured network value is above a predetermined value; and
 a seventh video server interface for inserting the targeted advertising data at the end user client device when the measured network value is less than the predetermined value. 
 
     
     
       7. The system of  claim 6 , wherein the measured network value is a group of available bandwidth between the video server and the plurality of end user client devices. 
     
     
       8. A system for displaying targeted advertising data over a network comprising:
 an end user device processor for determining a picture in picture queue display, a set of follow-on advertisements comprising less than all of a plurality of follow-on advertisements; 
 a first end user device processor interface for sending data for rotating one of the set of follow-on advertisements off of an on-screen picture in picture queue display to an off-screen storage; and 
 an end user device processor interface for sending data rotating another one of the follow-on advertisements from the off-screen storage to the on screen picture in picture queue display. 
 
     
     
       9. The system of  claim 1 , wherein a group of targeted advertisements comprises a group display queue, the group display queue comprising data indicating which of a plurality of group advertisements are to be displayed at an end user device and a display mode at the end user device for the group of advertisements and wherein the follow-on advertisements further comprise a follow-on display queue, the follow-on display queue comprising data indicating display mode data for the follow-on advertisements wherein the display mode indicates picture in picture display and positions for the follow-on advertisements in a scrollable queue. 
     
     
       10. The system of  claim 8 , wherein the group of targeted advertisements further comprises sub-group targeted advertisements wherein the group targeted advertising data contains advertising data targeted to a group of end user client devices and the sub-group targeted advertising data contains advertising data targeted to a sub-group of end user client devices, the system further comprising a third video server interface for sending data for multicasting the sub-group targeted advertisements advertising data to the sub-group of end user client devices. 
     
     
       11. The system of  claim 8 , wherein the group advertisements further comprises household advertisements wherein the household advertisements contains advertisements targeted to a household, the system further comprising a fourth interface for unicasting the household advertisements to an end user client device associated with the household. 
     
     
       12. The system of  claim 11 , wherein the household advertisements further comprises at least one individual viewer data wherein the individual viewer data contains at least one advertisement targeted to an individual viewer in the household, the system further comprising a fifth end user device processor interface for unicasting the individual viewer advertisement to an end user client device associated with an individual viewer. 
     
     
       13. The system of  claim 8 , further comprising a sixth end user device interface for inserting the targeted advertisements into a video data stream at a server when a measured network value is above a predetermined value; and
 a seventh end user device processor interface for inserting the targeted advertising data at the end user client device when the measured network value is less than the predetermined value. 
 
     
     
       14. The system of  claim 13 , wherein the measured network value is selected from available bandwidth between the video server and the plurality of end user client devices and available storage at the end user client devices.