Location sensing and response for mobile messaging

Abstract

Businesses have long appreciated the advantages of anticipating potential customers' needs. Directing marketing activities towards non-customers, persons not having such a need, wastes resources of the business and may damage a business' reputation. By providing a location-based analysis of a user's activities, such as by an opt-in application for a mobile device carried by the user, subject matter relevant and timely information on goods and/or services of the business may be provided to the user.

What is claimed is: 
     
         1 . A system, comprising:
 a server comprising at least one processor;   a communication interface logically connecting the server to a network; and   wherein the server is configured to perform:
 receiving a first and second location datum of a portable device associated with a user, the first and second location datum having at least dissimilar times; 
 determining a context from the first location datum; 
 determining a relationship between the second location datum and the context; and 
 assigning the user to a marketing activity selected in accord with the relationship. 
   
     
     
         2 . The system of  claim 1 , wherein the user device further comprises an application operable to receive the first and second location datum from the location sensing module and provide the location datum to the server. 
     
     
         3 . The system of  claim 2 , wherein the application is specific to the context. 
     
     
         4 . The system of  claim 1 , wherein the marketing activity is presented to a user via the user device. 
     
     
         5 . The system of  claim 1 , wherein each of the first and second location datum comprises at least one of a proximate activity, proximate event, proximate type of structure, proximate type of business, proximate specific business, time, date, direction of travel, speed, starting point of travel, ending point of travel, and stops made between a starting point of travel and an ending point of travel. 
     
     
         6 . The system of  claim 1 , wherein the server is further configured to perform:
 receiving a third location datum, being different from the second location datum, from the portable device;   determining a correlation between the context and the third location datum and based on the level of correlation classifying the third location datum within one of the direct tier, the predictive tier, and the generic tier;   analyzing, the third location datum when classified as the predictive tier to determine a marketability correlation for the commerce function; and   analyzing, the location data classified as the predictive tier to determine the marketability correlation for the commerce function.   
     
     
         7 . The system of  claim 6 , wherein the server is further configured to perform:
 analyzing a third location datum when classified as the indicative tier to determine a modified marketability correlation for the commerce function; and   upon determining the modified marketability correlation is above a previously defined threshold, assigning the user to a modified marketing activity for the commerce function.   
     
     
         8 . The system of  claim 1 , wherein the server is further configured to perform:
 providing a pre-selected location datum, selected from location data previously classified as the predictive tier, to the user device; and   analyzing the second location datum to determine whether the location datum substantially matches the pre-selected location datum.   
     
     
         9 . The system of  claim 8 , wherein the user device performs the step of analyzing the location datum. 
     
     
         10 . A method, comprising:
 accessing a context comprising a commerce function;   receiving a first and second location datum of a portable device associated with a user, the first and second location datum having at least dissimilar times;   determining a context from a first location datum;   determining a correlation between the context and the second location datum and, based on the level of correlation, classifying the second location datum within one of a direct tier, a predictive tier, and a generic tier;   analyzing, the second location datum classified as the predictive tier to determine a marketability correlation for the commerce function; and   upon determining the marketability correlation is above a previously defined threshold, assigning the user with a marketing activity for the commerce function.   
     
     
         11 . The method of  claim 10 , further comprising:
 receiving a contact from the user to a contact center regarding a purpose;   responding to the user to address the purpose; and   presenting a marketing purpose selected in accord with the marketing activity to the user.   
     
     
         12 . The method of  claim 10 , further comprising, presenting content on the portable display in accord with the marketing activity. 
     
     
         13 . The method of  claim 10 , further comprising:
 receiving a third location datum, being different from the second location datum, from the portable device;   determining a correlation between the context and the third location datum and based on the level of correlation classifying the third location datum within one of the direct tier, the predictive tier, and the generic tier; and   analyzing, the third location datum classified as the predictive tier to determine a marketability correlation for the commerce function; and   analyzing, the location data classified as the predictive tier to determine the marketability correlation for the commerce function.   
     
     
         14 . The method of  claim 10 , further comprising:
 analyzing the third datum classified as the indicative tier to determine a modified marketability correlation for the commerce function; and   upon determining the modified marketability correlation is above a previously defined threshold, assigning the user with a modified marketing activity for the commerce function.   
     
     
         15 . The method of  claim 10 , further comprising:
 providing a pre-selected location datum, selected from location data previously classified as the predictive tier, to the user device; and   analyzing the second location datum comprising determining whether the location datum substantially matches the pre-selected location datum.   
     
     
         16 . The method of  claim 15 , wherein the user device performs the step of analyzing the second location datum. 
     
     
         17 . A non-transitory computer readable medium with instructions thereon that when read by a computer cause the computer to perform:
 accessing a context comprising a commerce function;   receiving a first and second location datum of a portable device associated with a user;   determining a context from the first location datum;   determining a correlation between the context and the second location datum and, based on the level of correlation, classifying the second location datum within one of a direct tier, a predictive tier, and a generic tier;   analyzing, the second location datum classified as the predictive tier to determine a marketability correlation for the commerce function; and   upon determining the marketability correlation is above a previously defined threshold, assigning the user to a marketing activity for the commerce function.   
     
     
         18 . The non-transitory medium of  claim 17 , further comprising, instructions to presenting content on the portable display in accord with the marketing activity. 
     
     
         19 . The non-transitory medium of  claim 17 , further comprising instructions to perform:
 receiving a third location data, different from the second location datum, from the portable device associated with the user;   determining a correlation between the context and the third location datum and, based on the level of correlation, classifying the third location datum within one of the direct tier, the predictive tier, and the generic tier; and   analyzing, the third location datum classified as the predictive tier to determine a marketability correlation for the commerce function; and   analyzing, the third location datum classified as with the predictive tier to determine the marketability correlation for the commerce function.   
     
     
         20 . The non-transitory medium of  claim 17 , further comprising instructions to perform:
 providing a pre-selected location datum, selected from location data previously classified as the predictive tier, to the user device; and   analyzing, by the user device, the second location datum comprising determining whether the second location datum substantially matches the pre-selected location datum;   in response to the step of analyzing determining the second location datum substantially matches the pre-selected location datum, causing the user device to present the marketing activity.