Optimized dynamic number insertion (dni)

Abstract

Disclosed are various implementations directed to optimizing a number pool for dynamic number insertion (DNI) used for call attribution by considering physical characteristics of the DNI number assigned to a specific channel versus characteristics of consumers within that channel to make more optimized DNI number assignments.

What is claimed: 
     
         1 . A method for optimizing a number pool for dynamic number insertion (DNI) used for call attribution, the method comprising:
 analyzing historic utilization of a DNI number pool;   identifying a set of optimum DNI number characteristics based on the historic utilization analysis; and   modifying the DNI number pool based on the set of optimum DNI number characteristics.   
     
     
         2 . The method of  claim 1 , wherein analyzing historic utilization of a DNI number pool includes aggregate information on cross-channel call attribution, and further comprising analyzing aggregate context information corresponding to the historic utilization of the DNI number pool. 
     
     
         3 . The method of  claim 2 , further comprising modifying a cross-channel call attribution rule based at least in part on the analysis of the context information. 
     
     
         4 . The method of  claim 1 , wherein modifying the DNI number pool comprises the addition of at least one new number to the DNI number pool. 
     
     
         5 . The method of  claim 1 , further comprising modifying DNI number selection rules based on the modified DNI number pool. 
     
     
         6 . The method of  claim 5 , wherein modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number added to the DNI number pool. 
     
     
         7 . The method of  claim 5 , wherein modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number for more than one channel. 
     
     
         8 . A system for optimizing a number pool for dynamic number insertion (DNI) used for call attribution, the system comprising:
 a memory;   a processor operatively coupled to the memory for:
 analyzing historic utilization of a DNI number pool; 
 identifying a set of optimum DNI number characteristics based on the historic utilization analysis; and 
 modifying the DNI number pool based on the set of optimum DNI number characteristics. 
   
     
     
         9 . The system of  claim 8 , wherein analyzing historic utilization of a DNI number pool includes aggregate information on cross-channel call attribution, and further comprising analyzing aggregate context information corresponding to the historic utilization of the DNI number pool. 
     
     
         10 . The system of  claim 9 , further comprising modifying a cross-channel call attribution rule based at least in part on the analysis of the context information. 
     
     
         11 . The system of  claim 8 , wherein modifying the DNI number pool comprises the addition of at least one new number to the DNI number pool. 
     
     
         12 . The system of  claim 8 , further comprising modifying DNI number selection rules based on the modified DNI number pool. 
     
     
         13 . The system of  claim 12 , wherein modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number added to the DNI number pool. 
     
     
         14 . The system of  claim 12 , wherein modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number for more than one channel. 
     
     
         15 . A non-transitory computer-readable medium comprising computer-readable instructions for optimizing a number pool for dynamic number insertion (DNI) used for call attribution, the computer-readable instructions comprising instructions that cause a processor to:
 analyze historic utilization of a DNI number pool;   identify a set of optimum DNI number characteristics based on the historic utilization analysis; and   modify the DNI number pool based on the set of optimum DNI number characteristics.   
     
     
         16 . The computer-readable medium of  claim 15 , further comprising instructions whereby analyzing historic utilization of a DNI number pool includes aggregate information on cross-channel call attribution, and further comprising analyzing aggregate context information corresponding to the historic utilization of the DNI number pool. 
     
     
         17 . The computer-readable medium of  claim 16 , further comprising instructions for modifying a cross-channel call attribution rule based at least in part on the analysis of the context information. 
     
     
         18 . The computer-readable medium of  claim 15 , further comprising instructions whereby modifying the DNI number pool comprises the addition of at least one new number to the DNI number pool. 
     
     
         19 . The computer-readable medium of  claim 15 , further comprising instructions for modifying DNI number selection rules based on the modified DNI number pool. 
     
     
         20 . The computer-readable medium of  claim 19 , further comprising instructions whereby modifying DNI number selection rules comprises either the addition of a rule for utilizing the at least one new number added to the DNI number pool or the addition of a rule for utilizing the at least one new number for more than one channel.